Senior Brand Manager - Beer DACH

Job Description:

About the role

We are looking for an experienced and commercially minded Senior Brand Manager to lead the strategy, growth and performance of our Beer brands.

As the business owner for your brand(s), you will turn consumer and market insights into strong brand and commercial plans, working closely with distributors and customers to drive sustainable growth and excellent execution.

About the Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About You

• A degree in Marketing, Business or a related discipline, with 6–8 years of relevant experience in brand management, marketing or commercial roles, ideally within FMCG or consumer goods.
• Proven experience in owning brand strategy and annual brand plans, with a track record of delivering integrated, omnichannel campaigns and activations.
• Strong consumer, shopper and customer orientation, with capacity to translate insights and data into growth opportunities and commercial actions.
• Experience working with distributors, commercial partners and/or key customers, building strong partnerships and driving execution through others.
• Strong commercial and financial acumen, including marketing budget management, ROI evaluation and understanding of P&L drivers.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority, as well as effectively manage agency partners.
• Strong analytical and digital capabilities, with curiosity around emerging technologies and AI-enabled tools, and the ability to balance strategic thinking with hands-on delivery.

Top Accountabilities

• Own Brand Strategy & PerformanceLead the strategy and coordinate the success of assigned brand(s), driving growth, market share, brand health, profitability and return on investment.
• Turn Insights into GrowthLeverage consumer, shopper, customer and market insights to identify expansion potential and translate global brand priorities into locally relevant strategies and plans.
• Lead Integrated Brand ActivationDevelop and execute integrated, omnichannel brand plans with distributor and agency partners, ensuring impactful activation across consumer and customer touchpoints.
• Drive Commercial & Financial PerformancePartner with Sales, Finance, Supply and distributors to connect brand strategy with commercial execution, optimise marketing investment and deliver business commitments.
• Lead Partnerships & Shape Future GrowthBuild strong cross-functional, distributor and customer partnerships while identifying emerging consumer, channel and market opportunities to shape future brand, innovation and investment priorities.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type:

Regular

Primary Location:

Hamburg

Additional Locations:

Job Posting Start Date:

2026-09-30