Storytelling Marketing (Content Spike)

Workday Sweden Aktiebolag · Stockholm, Sverige · full-time, permanent · På plats · 15 september 2026

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Publicerad 15 september 2026 · Inläst från Arbetsförmedlingen
Varför ett CV för det här jobbet?

94% av arbetsgivarna säger att deras filter sållar bort kvalificerade kandidater vars CV inte matchar annonsens exakta kriterier (Harvard Business School, 2021).

  • De ser det de bad om, först. Den erfarenhet som matchar annonsen kommer först, med annonsens egna ord, så att den som skummar hittar det på några sekunder.
  • Det tar sig förbi programvaran. Många större arbetsgivare använder program som rangordnar CV:n efter hur väl de matchar annonsen, ofta innan någon har läst dem.
  • På annonsens språk. En annons skriven på engelska får ett CV på engelska, även när ditt är på svenska.
  • Dina fakta, inget påhittat. Din egen erfarenhet, omordnad och omformulerad. Det annonsen vill ha och ditt CV inte visar listas så att du kan lägga till det, bara om det stämmer. Du kontrollerar det innan du skickar det.
Se ett exempel

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.

We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.

What You'll Do

Own Content Strategy and Editorial Execution

Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.

Conceptualize, write, and edit both long-form and short-form content across channels and formats.

Collaborate and execute on integrated brand marketing campaigns.

Script and structure video content including product demos, customer spotlights, and interview-style pieces.

Partner Across Sales, Product, and Brand

Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.

Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.

Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.

Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.

About You

Basic Qualifications

5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.

Ability to originate and execute ideas independently, rather than waiting for a creative brief.

Experience creating visual assets autonomously, while knowing when to bring in expert design support.

Fluent in English.

Other Qualifications

Deep passion and talent for writing in all its marketing forms.

Strong eye for craft and taste in brand building, setting trends rather than following.

Track record of excellent problem-solving skills to handle complex challenges quickly and effectively.

Experience building strong relationships across teams to deliver the best results.

Data-driven approach with a focus on measurable outcomes.

Please include in your application a portfolio of your work.

Arbetsgivare
Workday Sweden Aktiebolag
Ort
Stockholm, Sverige · På plats
Anställningsform
full-time, permanent