Business Information Lead Generation Specialist
Coface · Kuala Lumpur, Malaysia · full-time · Hybrid · September 24, 2026
Why a CV for this job?
- They see what they asked for, first. Your experience that matches the ad leads, in the ad's own words, so someone skimming finds it in seconds.
- It gets past the software. Many larger employers use software that ranks CVs by how closely they match the ad, often before anyone reads them.
- In the language of the ad. An ad written in Spanish gets a CV in Spanish, even when yours is in Portuguese.
- Your facts, nothing invented. Your own experience, reordered and reworded. What the ad wants and your CV does not show is listed for you to add, only if it is true. You check it before you send it.
MAIN RESPONSIBILITIES:
- Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
- Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
- Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
- Development of relevant content to support use cases in order to drive targeted marketing campaigns;
- Support the delivery of all the required assets, collateral and campaigns.
- Oversee the creation and implementation of new initiatives based on business needs;
- Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
- Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
- Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
- Interpret marketing and customer data to identify new opportunities to best target business customers;
- Analyze and optimize campaign results and perform quarterly post mortems.
Qualifications
- At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
- Bachelor's degree in Marketing or Communications or a related field.
- Self-improvements / development with Digital marketing experience certificates
- Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
- Experience on both business and agency side advantageous.
- Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
- Experience of managing paid media, social and events;
- Good analytical skills;
- Highly organized & project management skills;
- Excellent communication skills;
- Strong collaboration & stakeholder management skills;
MISSION :
In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.
Additional Information
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
- Employer
- Coface
- Location
- Kuala Lumpur, Malaysia · Hybrid
- Contract
- full-time