Marketing Operations Specialist
WIZELINE · Colombia · On site · 12 days ago
Why a CV for this job?
- They see what they asked for, first. Your experience that matches the ad leads, in the ad's own words, so someone skimming finds it in seconds.
- It gets past the software. Many larger employers use software that ranks CVs by how closely they match the ad, often before anyone reads them.
- In the language of the ad. An ad written in Spanish gets a CV in Spanish, even when yours is in Portuguese.
- Your facts, nothing invented. Your own experience, reordered and reworded. What the ad wants and your CV does not show is listed for you to add, only if it is true. You check it before you send it.
Key Responsibilities
- Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications
- Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
- Responsible for maintaining documentation from the Tracking Architecture team via Confluence
- Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags
- Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
- Work with development teams to ensure analytics tracking QA during production cycles
- Perform routine quality assurance checks to guarantee clean data for the Analytics team
Must-Have Skills
- Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)
- Experience with tag management systems, such as Google Tag Manager, Adobe
- Dynamic Tag Management (DTM), etc.
- Knowledge of SQL and/or other querying language frameworks
- Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,
- Rudderstack
- Understanding of web metrics, KPIs and tracking variables
- Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
- Experience with front-end web or analytics development tools
- Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
- Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)
- Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.
- Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)
- Understanding of ETL and ELT processes
- Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)
Nice-to-Have Skills
- AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
- Experience with cloud computing services (AWS, GCP)
- Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)
- Experience building data models in dbt
- Experience building config automation with Terraform
What we offer:
- A High-Impact Environment
- Commitment to Professional Development
- Flexible and Collaborative Culture
- Global Opportunities
- Vibrant Community
- Total Rewards
Specific benefits are determined by the employment type and location.
We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there’s no limit to what we can achieve.
Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.
- Employer
- WIZELINE
- Location
- Colombia · On site