Senior Cloud Marketing Manager

Job Summary

The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.

This is a hybrid role requiring three days a week in the office to either San Jose, CA or Seattle, WA.

Key Responsibilities

Strategy & Planning

Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.

Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.

Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.

Marketing partnership development to open up new co-marketing opportunities with the partners.

Stakeholder & Relationship Leadership

Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.

Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.

Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.

Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.

Team Leadership & Management

Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.

Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.

Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.

Program Governance & Executive Reporting

Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.

Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.

Ensure all partner programs meet contractual requirements and deliver measurable ROI.

Cross‑Functional Collaboration

Work closely with:

Hyperscaler Partner Marketing, Partnership Development, and Product Group

Marketing centers of excellence (digital, events, paid media, content, MRA)

NetApp sales, alliance, and field marketing teams

Operations and finance teams for budget, tracking, and compliance

And collaborate to:

Execute co-marketing programs

Optimize campaign performance

Track KPIs and report impact

Influence internal and external stakeholders to advance hyperscaler strategy

Key Performance Indicators

NetApp KPIs

Marketing-sourced and influenced pipeline/revenue across 1P and 3P services

MQL & SQL creation and opportunity progression

Amount of MDF received from the partners

Engagement contribution from marketing investments (MDF + NetApp budget)

Hyperscaler seller engagement and activation

Program execution quality (on time, on budget, fully tracked)

Marketing contribution to revenue across Cloud services

Deliverables

Annual and quarterly marketing plan

Budget and investment plan

KPI dashboards and executive reporting

Seller and partner engagement plans

Program performance and ROI reporting

Marketing calendar and stakeholder communications

Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)

Skills & Competencies

Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics

Strategic marketing expertise and strong business acumen

Exceptional communication, organization, and collaboration skills

Ability to influence across a diverse, global organization at multiple levels

Strong relationship management and expectation‑setting abilities

Analytical mindset—ability to measure, test, iterate, and optimize

Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)

Bias for action and ability to operate autonomously while managing cross‑functional stakeholders

Who They Work With

Who They Work With

Internal:

Hyperscaler Sales Ops

Hyperscaler Specialists / CSAs / CSM leadership

1P/3P Product Management

Field & Geo Marketing

ACMS, CMS, SEM teammates

CoEs (Digital, Content, Paid, Events)

Finance, Ops

External:

Hyperscaler partner and GTM teams

Marketplace, Partner, and Sales organizations

Vendors/Agencies

How They Work With Stakeholders

Coordinate marketing activities end‑to‑end

Engage CoEs for execution excellence

Communicate progress and insights to all levels of NetApp and partner stakeholders

Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams

Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance

Business Objectives

Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services

Accelerate pipeline and expand customer opportunity creation

Strengthen our strategic Cloud partnerships

Increase Cloud seller and partner engagement with NetApp solutions

Improve marketing ROI through measurable, data‑driven programs

Compensation:

The target salary range for this position is 170,000 - 200,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.