Regional Digital Communication Specialist
Coface · Bengaluru, India · full-time · Hybrid · 9 days ago
Why a CV for this job?
- They see what they asked for, first. Your experience that matches the ad leads, in the ad's own words, so someone skimming finds it in seconds.
- It gets past the software. Many larger employers use software that ranks CVs by how closely they match the ad, often before anyone reads them.
- In the language of the ad. An ad written in Spanish gets a CV in Spanish, even when yours is in Portuguese.
- Your facts, nothing invented. Your own experience, reordered and reworded. What the ad wants and your CV does not show is listed for you to add, only if it is true. You check it before you send it.
Qualifications
We are looking for an experienced SEO Executive with 5+ years of hands-on expertise in search engine optimization, content-driven SEO strategies, and emerging AI-powered search optimization techniques. The ideal candidate should have strong knowledge of traditional SEO, content optimization, Generative Engine Optimization (GEO), analytics, and AI tools that enhance search visibility and performance.
Must Have:
- 5+ years of proven SEO experience.
- Strong understanding of search engine algorithms and ranking factors.
- Expertise in:Google Search ConsoleGoogle Analytics 4Google Tag ManagerKeyword research and competitive analysis
- Hands-on experience with content optimization and SEO content strategy.
- Knowledge of GEO (Generative Engine Optimization) and AI-driven search visibility.
- Understanding technical SEO concepts.
- Strong analytical and reporting skills.
Key Competencies
- Data-driven decision making
- Strong analytical mindset
- Good communication skills
- Content planning and optimization expertise
- Problem-solving abilities
- Adaptability to evolving AI search trends
MISSION :
This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance.
SEO Strategy & Execution
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and search intent analysis.
- Monitor and improve website rankings, organic traffic, and conversions.
Content SEO & GEO Optimization
- Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices.
- Optimize content for both traditional search engines and AI-powered search experiences.
- Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures.
AI Tools & Automation
- Use AI tools to enhance content research, optimization, and SEO workflows.
- Leverage tools such as:CopilotClaudeGemini
Analytics & Reporting
- Monitor website performance using:Google Search ConsoleGoogle Analytics 4 (GA4)Google Tag Manager
- Track keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions.
- Analyze competitor performance and identify opportunities for growth.
Technical SEO
- Manage crawl issues, indexing, Core Web Vitals, redirects, and website health.
- Monitor website performance and page speed optimization
Preferred Tools
- SEMrush
- Ahrefs
- Google Search Console
- Google Analytics 4
- Looker Studio
- Microsoft Copilot
Preferred Candidate Profile
- Experience working in agency or in-house digital marketing teams.
- Proven success in scaling organic traffic and lead generation.
- Demonstrated experience with AI-powered content optimization.
- Up-to-date knowledge of SEO, GEO, and AI search trends.
Additional Information
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
- Employer
- Coface
- Location
- Bengaluru, India · Hybrid
- Contract
- full-time