Lead marketing/Digital Marketing Specialist
Veolia · Pu Dong Xin Qu, China · full-time · On site · August 28, 2026
Why a CV for this job?
- They see what they asked for, first. Your experience that matches the ad leads, in the ad's own words, so someone skimming finds it in seconds.
- It gets past the software. Many larger employers use software that ranks CVs by how closely they match the ad, often before anyone reads them.
- In the language of the ad. An ad written in Spanish gets a CV in Spanish, even when yours is in Portuguese.
- Your facts, nothing invented. Your own experience, reordered and reworded. What the ad wants and your CV does not show is listed for you to add, only if it is true. You check it before you send it.
Job Description
Role and Responsibilities
● Plan, implement and deliver the marketing strategy for China, aligned to Veolia’s global
Labwater strategy and driven by measurable Return on Investment (ROI) and Key
Performance Indicator (KPI’s)
● Tactically deliver on marketing and communication campaigns and activities with expert
knowledge of Baidu paid advertising and WeChat tactics.
● Website promotion: drive traffic, production and publication of content, customer
testimonials.
● Web back-end management: manage web development agency, security, API’s and
databases to ensure a functionally sound website. Current platform is Drupal.
● Develop market segment lead generation and sales pipelines driven by data and Key
Performance Indicators (KPI’s)
● Manage China marketing plan, budget and approval with China and global Labwater
group management stakeholders
● Support the China labwater solutions sales team
● Delivery calendar of promotional and social media activity to support the Veolia brand
and labwater solutions
● Co-odintate with the China MarComs team to localise and cascade product launches,
including all collateral and materials related to product launches
● Co-ordinate with the China MarComs team to deliver off-line events, seminars and
training activities
● Manage local China marketing agencies to deliver China Marketing strategy plan covering
on and offline activity
● Own, track & reporting of campaign and lead metrics using Salesforce.com
● Liaise with end-users, industry partners and specialist media to develop end-user
customer profiles, buyer journeys and touch-points
● Track competitor promotional activity and report on insight of value to global Labwater
group
Qualifications
Qualifications and Education Requirements
● Preferably degree qualified ideally in a scientific or empirical subject
● Up to 6 years of marketing experience with demonstrable experience with promoting
through WeChat and Baidu
● Fluent in English
Required Skills
● A self-starter who is motivated by change, ownership and using communication and
data to drive commercial success.
● Skilled in Chinese digital marketing, CRM Salesforce and automated email platforms
such as Hubspot
● Familiar with developing sales pipelines through marketing activity and Key Performance
Indicators (KPI) or metrics
● Strong communication skills with a desire to communicate with different audiences and
who enjoys learning
● Able to build relationships with a range of professional backgrounds and who is
prepared to challenge non delivery.
● Enjoys managing multiple projects, agreeing priorities, problem solving and working
independently.
● Can demonstrate teamwork and displays a pragmatic ‘can-do’ approach.
● Excellent organizational and computer skills including Microsoft/Google suites
● Creative with an imaginative approach to problem solving
Additional Information
As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
- Employer
- Veolia
- Location
- Pu Dong Xin Qu, China · On site
- Contract
- full-time