Go To Market (GTM) Product Manager _ETAS

Bosch · Shanghai, China · full-time · On site · July 30, 2025

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Posted July 30, 2025 · Read from Bosch
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‌Job Summary:‌

We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

‌Key Responsibilities:‌

  • ‌Market & Competitive Intelligence:‌Analyze ‌long/short-term demand trends‌ in automotive software (e.g.: Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.Benchmark competitor products to identify gaps and USP opportunities.
  • ‌Product Strategy Alignment:‌Define product value canvas based on market needsDefine product entry strategy for different customer categoriesDefine differentiated positioning for automotive software stacksCollaborate with engineering to design ‌technology roadmaps‌ based on market needs.
  • ‌GTM Execution:‌Lead cross teams to develop plans for automotive software product commercializationEnable sales team for product promotion and acquisition

Qualifications

  • 7+ years in ‌automotive software industryProven track record in analyzing ‌automotive tech trends‌Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.Experience with Tier 1/OEM collaboration models.
Employer
Bosch
Location
Shanghai, China · On site
Contract
full-time