Senior Commercial and Consumer Business Analyst

Job Description

The Senior Commercial and Consumer Business Analyst is a key strategic role responsible for enabling customer-led and commercially driven decision-making across the business. Working across Retail, Digital, CRM and Commercial Operations, the role translates commercial and customer insights into actionable recommendations that drive growth, profitability and customer engagement. Partnering closely with the AIAD team and business stakeholders, the role leverages existing analytical products, reporting frameworks and predictive models to identify opportunities, evaluate strategic initiatives and support data-informed decision-making across all channels.

What you will do:

• Commercial performance analysis Analyse commercial and customer performance across channels to identify opportunities, risks and key growth drivers.
• Insight generation and recommendations Utilise analytical outputs, dashboards and customer insights to provide actionable recommendations that support trading performance, customer experience and strategic decision-making.
• Forecasting and business reporting Define business requirements for reporting, forecasting and KPI frameworks, ensuring stakeholders have access to relevant and actionable performance insights.
• Business case and opportunity evaluation Develop business cases, scenario analyses and performance assessments using commercial, customer and predictive insights to evaluate opportunities and investments.

Qualifications

• Commercial and analytical acumen Strong understanding of retail, digital and customer performance metrics, with the ability to convert insights into commercial actions.
• Insight storytelling and communication Ability to translate complex analysis into clear, compelling recommendations for both operational and senior stakeholders.
• Stakeholder management and influence Strong relationship-building and influencing skills, with experience working across multiple business functions and seniority levels.
• Strategic and financial thinking Experience in forecasting, scenario planning and business case development to support commercial decision-making.
• Data and reporting expertise Proficient in reporting and visualisation tools such as Excel, Power BI and SQL, with the ability to define requirements and leverage analytical products to drive business outcomes.

Who you’ll work with:​​​​​​​

• Cross-functional business partnering Collaborate with Retail, Digital, CRM, Finance, Commercial and AIAD teams to influence decision-making and embed a data-informed culture across the business

Behaviours based on our values

• Delivery & Execution: Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure.
• Problem Solving & Judgment: Ability to analyse issues logically, use data and evidence to guide decisions & anticipate and address issues before they arise.
• Communication: Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated.
• Collaboration: Abiloity to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally.
• Adaptable & Curious: You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development

Additional Information

This is a Full time permanent contract based at our Head Office in London.

If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with 3 days per week at the office to foster teamwork and engagement. 2 day per week, you’ll have the flexibility to work remotely.

WHY YOU’LL LOVE WORKING HERE

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this UK- based colleagues also receive

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

We look forward to hearing from you

To ensure we provide an insightful experience to our candidates, and we support their understanding of the role scope and responsibilities for this role, we use an online assessment method for skills-based recruitment with our recruitment processes. You will need to complete it as part of the application and screening process. Your responses will be scored by an assessment tool that applies predefined criteria set by H&M Group.

After completing the assessment, you will receive feedback with the score you obtained. If you experience any difficulties or prefer an alternative assessment method, please contact recruitment_support@hm.com. Choosing an alternative will not impact your application. For more information on how we process your personal data, please see our Privacy Notice.