GTM Revenue Planner - North America

Job Summary

As a GEO Planner, you will lead annual planning activities for an assigned geography, translating company growth priorities into executable territory, coverage, and quota plans. You will combine customer insights, market data, and sales performance analysis to develop balanced recommendations that improve seller productivity and support predictable growth. Serving as a trusted partner to Sales Leadership, Sales Operations, Finance, and cross-functional planning teams, you will drive alignment on planning assumptions, governance, timelines, and final plan execution.

Responsibilities

Lead the annual planning process for the assigned geography, including planning calendars, assumptions, milestones, scenario reviews, and executive approval checkpoints

Design and recommend sales territories, coverage models, and account assignments that align customer opportunity, seller capacity, and business priorities

Develop quota allocation methodologies and quota recommendations in partnership with Sales Leadership, Finance, Compensation, and Revenue Operations

Review and analyze customer, market, whitespace, pipeline, productivity, and historical performance data to identify growth opportunities and planning risks

Translate customer insights and business strategy into actionable segmentation, prioritization, and resource deployment recommendations

Partner with regional and geo Sales Leadership to gather field input, test planning assumptions, resolve trade-offs, and secure alignment on final designs

Collaborate with Revenue Operations to ensure territory, account, hierarchy, and quota data are accurate and operationally executable in planning and CRM systems

Build scenario models, executive-ready analyses, and decision materials that clearly communicate options, impacts, risks, and recommendations

Establish planning governance, documentation, and change-control processes to support consistent decisions and minimize post-launch disruption

Monitor plan effectiveness after launch, identify emerging coverage or quota issues, and recommend targeted adjustments based on defined governance criteria

Maintain strong data quality standards and partner with data owners to resolve gaps that affect planning accuracy

Contribute to the continuous improvement of planning tools, methodologies, processes, and best practices across geographies

Education and Experience

Bachelor’s degree in business, finance, economics, analytics, operations, or a related field; advanced degree preferred

8+ years of experience in sales planning, revenue operations, sales operations, finance, strategy, or a related function within a complex B2B organization

Demonstrated experience with annual planning, territory design, coverage modeling, segmentation, and quota allocation

Strong analytical and financial modeling skills, with the ability to synthesize large data sets into clear business insights and recommendations

Experience partnering with senior sales leaders and cross-functional teams in a matrixed environment

Proven ability to manage complex planning programs, competing priorities, tight timelines, and executive decision points

Strong communication and presentation skills, including the ability to explain complex analyses to technical and non-technical audiences

High attention to detail, sound judgment, and a commitment to data quality and process discipline

Proficiency with CRM, planning, analytics, and spreadsheet tools; experience with Salesforce and enterprise planning platforms, Anaplan preferred

Collaborative, proactive, and comfortable operating in an evolving environment with a high degree of accountability

Compensation:

The target salary range for this position is 129,200 - 192,500 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.