Director of Business Insurance

Have you built an SME insurance proposition from the ground up and turned it into a significant commercial business?

We’re looking for an exceptional commercial insurance leader to build, launch and scale our business insurance proposition.

This is not a role focused on managing an established insurance book. It is an opportunity to create something new: shaping the proposition and commercial model, selecting the right insurance and technology partners, designing a compelling digital customer journey and taking the business from concept through launch to sustainable growth.

You will have end-to-end ownership, including the strategy, business case, operating model, implementation roadmap and P&L, with accountability for growth, profitability, partner performance and customer outcomes.

The opportunity

You will:

• Build the business: define the strategy, proposition, target SME segments, operating model, investment case and route to market.
• Take it from concept to scale: lead the proposition through design, partner selection, implementation and launch, then own its commercial performance and continued growth.
• Create a strong digital proposition: make it simple and convenient for SME customers to access suitable business insurance, with fast quotation and effective use of customer information where permitted.
• Own the economics: take responsibility for the P&L, budget and five-year plan, driving revenue, profitability and customer targets.
• Build the right partnerships: select, negotiate with and manage insurers, brokers and technology providers to create a commercially attractive and differentiated proposition.
• Lead across the organisation: bring together Product, Technology, Data, Marketing, Operations, Lending and other teams to turn the strategy into a successful business.

Build for the future: develop the team and capabilities needed as the proposition grows.

Why this role?

This is a rare opportunity for someone who wants to do more than inherit and optimise an established insurance business.

You’ll have the mandate to create the proposition, shape the commercial model, launch it and then prove it in the market.

If you are an entrepreneurial insurance leader who combines deep SME expertise with digital product experience, commercial instinct and a track record of turning new propositions into substantial revenue, we’d like to hear from you.

Who Are We?

Cynergy Bank is the UK’s human digital bank, combining personal service with smart technology to help ambitious businesses and individuals achieve their goals. We know that professional and personal lives often overlap, so our mission is to support customers in all their interdependent banking needs. Since 2018, we have lent over £4bn to scaling businesses and partnered with leading firms to deliver the future of banking. Named Bank of the Year 2025 by MoneyAge, we are recognised for our commitment to customers, innovation, and tailored solutions. This award reflects our team’s dedication to delivering exceptional banking experiences, powered by cutting-edge technology.

Our values shape everything we do: Putting the customer first, Risk front and centre, Opportunity, empowerment and innovation, United team inclusive and diverse, and Doing the right thing. These principles guide our decisions, drive our culture, and ensure the best outcomes for our customers and colleagues. Learn more about us: cynergybank.co.uk/about-us

This advert covers the main responsibilities and requirements. A full job description will be shared with shortlisted candidates. If you don’t meet every requirement, we still encourage you to apply as we value potential as much as experience.

At Cynergy Bank, we use anonymous screening at the first stage of recruitment, ensuring every application is reviewed fairly, based on skills and experience alone.

The closing date for applications is 23 October 2026. Please note, we may close the advert early if we receive a high volume of applications.

What we’re looking for

We are particularly interested in senior insurance leaders who can point to what they have built and the commercial results they created.

You will bring:

• Significant senior-level experience in UK general insurance, with strong commercial-lines and SME insurance expertise.
• A proven track record of taking new insurance products or propositions from concept through launch and into meaningful commercial scale.
• Strong digital product and distribution experience, with an understanding of how technology and data can create a faster, simpler customer journey.
• Genuine commercial ownership, including P&L, trading, product, distribution, growth and customer outcomes.
• Experience working with insurers, brokers and technology partners, including commercial negotiation and performance management.
• A strong understanding of insurance distribution regulation and the ability to build growth with good customer outcomes at its heart.
• The credibility to operate at senior executive and Board level while remaining close enough to delivery to get things done.

Experience building an insurance proposition within a bank, fintech or challenger financial institution, or working with embedded, affinity or white-label insurance models, would be particularly valuable.

How We Will Support You

We know everyone’s needs are different, so our benefits are designed to support you at every stage of your career and life. Here is a snapshot of what we offer:

• A salary and bonus package designed to recognise your skills and contribution
• 25 – 30 days holiday (with the option to buy 10 more)
• Healthcare, life assurance, pension and income protection
• Hybrid working (3 days office, 2 from home)
• Training and development opportunities

Plus, a range of extras including lifestyle discounts, recognition awards, and volunteering initiatives, all designed to keep you supported and thriving.