Senior Specialist - Channel Activation

Continental · Petaling Jaya, Malaysia · full-time · On site · September 26, 2026

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Posted September 26, 2026 · Read from Continental
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Qualifications

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

Channel Strategy & Activation Planning

  • Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
  • Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.
  • Roll-out new retail initiatives in the partner stores.

Channel activation & promotional execution

  • Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.
  • Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.
  • Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.

Channel Insigts & Campaign performance management

  • Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness.
  • Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.
  • Develop channel activation performance dashboards for sales team use.

Sales Enablement & Cross functional Execution

  • Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution.
  • Ensure timely communication of campaigns to channel partners & stakeholders.
  • Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Employer
Continental
Location
Petaling Jaya, Malaysia · On site
Contract
full-time