Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager
Bosch · Bengaluru, India · full-time · On site · 3 days ago
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Job Description
- Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
- Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.
- Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
- Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
- Collaborates with countries and partners to deliver integrated and data-driven marketing activities.
- Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.
- Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
- Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
- Ensures high quality reporting.
Qualifications
Graduate with MBA is preferred; 5 - 8 years experience in the given domain
Additional Information
Operational expertise:
- C-Budget Process
- Marketing Activity Planning/ Editorial Planning
- Performance Tracking and Analytics
- Customer Data Platform
Skill sets:
Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility
- Employer
- Bosch
- Location
- Bengaluru, India · On site
- Contract
- full-time