CRM Paid Media SEA Manager

Bosch · Petaling Jaya, Malaysia · full-time · Hybrid · September 14, 2026

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Posted September 14, 2026 · Read from Bosch
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Main responsibilities

  • Translate global CRM, Paid Media and SEA strategies into actionable Hub and country-level execution plans aligned with business objectives.
  • Support the Head of Hub Marketing in steering CRM, Paid Media and SEA initiatives across the Hub to drive customer acquisition, engagement, retention and conversion.
  • Coordinate with Global, Hub and local marketing teams to ensure consistent implementation of digital marketing standards, tools, KPIs and best practices.
  • Support the planning and management of CRM, Paid Media and SEA budgets in line with Hub priorities and country business objectives.
  • Drive continuous improvement through campaign performance analysis, optimisation and the sharing of best practices across the Hub.

Qualifications

  • Relevant University degree (Bachelor, Master) – Marketing, Business Administration, Digital Marketing, Commerce, or a related field.
  • Experience in CRM, Paid Media and Search Engine Advertising (SEA) or digital marketing.
  • Strong analytical skills with the ability to interpret campaign performance and customer insights.
  • Experience managing digital marketing budgets and optimising campaign performance.
  • Experience working in multicultural and cross-functional teams.
  • Strong communication, stakeholder management and project coordination skills.
  • Entrepreneurial thinking, result-oriented, and comfortable making decisions in a dynamic environment.

Your future job location offers you:

  • Flexible working environment
  • Flexible benefits allowances
  • Employee discounts on Bosch products
  • Associate Development programs @ BOSCH
  • A working environment that promotes diversity and inclusivity

Get to know more about how we work at Bosch Malaysia: LinkedIn

Key Activities :

  • Coordinate the execution of CRM, Paid Media and SEA campaigns across Hub countries, ensuring alignment with Hub priorities and global frameworks.
  • Support campaign planning, media budget allocation and performance optimisation to maximise business growth and marketing effectiveness.
  • Monitor campaign performance and prepare regular reporting on key digital marketing KPIs, providing insights and recommendations to the Head of Hub Marketing and local teams.
  • Collaborate with Global, Hub and local stakeholders to implement digital marketing tools, campaign tracking, attribution and reporting solutions.
  • Analyse campaign performance and customer behaviour to identify optimisation opportunities and improve acquisition, engagement and conversion.
  • Support testing, innovation and continuous improvement initiatives to improve CRM and digital marketing effectiveness across the Hub.
Employer
Bosch
Location
Petaling Jaya, Malaysia · Hybrid
Contract
full-time